Jaguar Land Rover have just opened an all new factory in Brazil. This plant will build Range Rover Evoque and Discovery sport which are the best sellers in Brazil.
On the 14th June Jaguar Land Rover opened up the premises this is the first time that a UK Automotive group to open in Latin America, but with one in 3 premium SUV’s in Brazil being a Land Rover this is a fitting way to start. And they will supply customers in Brazil this month through out the dealers. The R$750m (£240m) manufacturing facility and Education Business Partnership Centre in the state of Rio de Janeiro, Brazil this is the first wholly owned facility overseas. It contributes greatly to the global expansion of the business.
The plant has been built with the future in mind so that it can progress to build the Jaguar F pace and Range Rover Evoque Convertible with parts sourced within Brazil this is all part of Jaguar Land Rovers commitment to working with and supporting Brazil to continue it’s global expansion. Major components such as the seats, cockpit, exhaust, chassis and powertrain assembly from local suppliers including Benteler and IAC. In addition, Jaguar Land Rover has invested in its technical assistance services to help suppliers support increased levels of localisation in the future.
Not only will the plant be there to build cars but build upon education with class rooms activities for 12, 000 local children per year allowing them to gain skills and perhaps pursue careers with Jaguar Land Rover in the future.
Wolfgang Stadler added: “We are proud of the strong links that we have established with the communities close to our existing plants and the same is true here in Brazil. Our Education Business Partnership Centre is just one step we are taking to deliver exciting educational programmes to local children of all ages. Our ambition is to encourage them to consider a career in the automotive industry in the future.”
The education centre is not the only way Jaguar Land Rover are showing there on going commitment to grow with Brazil with 1200 trees planted and rainwater collection to protect the habitat around them to strive to achieve the LEED GOLD sustainability Accreditation which would make them the first automotive group in Brazil to achieve this.
This is an exciting move for Jaguar Land Rover and these are only a taster of what the factory will offer. Sustainability employment, education and premium cars for the expanding market.